Learn what we’re doing to power your business
In this video update from Jessica Stafford, find out what we’re doing to remain your strongest partner and drive leads to you.
Autotrader’s investments in driving shopper traffic yield massive growth
Autotrader continues to invest in driving shopper traffic to maximize inventory exposure. With YoY increases of 27% visits and 21% VDPs, we continue to deliver more impressions than ever to your inventory. Our new campaign highlights the virtual Dealer Home Services solutions that consumers demand in today’s environment.
Dealer Home Services
Dealer Home Services help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.
Get up-to-the-minute analytics with nVision
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Dealer Advantage Blog
This brand-new resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.
Go from fast to faster with digital retailing.
Today’s consumers want to complete as many car shopping steps as possible online. Give them what they want with digital retailing.
The ultimate OEM resource.
Our innovative consumer experience connects OEM partners to transaction-ready shoppers eager to explore your brand.
In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.
Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.
NEW! Dealer Home Services
Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.
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Test Drive at Home
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Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”
You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.
Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.
Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.
SOLUTIONS DESIGNED TO DELIVER SHOPPERS TO YOUR DEALERSHIP
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